The North Face shows its support for drag queen & LGBTQ+ people after calls for boycott

-

The North Face became the latest company attacked by the right for advertising to LGBTQ+ people for Pride Month, but unlike some other giant corporations, they are standing by their brand partner and issued a statement supporting LGBTQ+ equality.

Conservatives – including Reps. Marjorie Taylor Greene (R-GA) and Lauren Boebert (R-CO) – were outraged last week that the outdoors-themed drag queen Pattie Gonia made a video announcing The North Face’s “Summer of Pride” event on Instagram, part of a brand partnership. The video didn’t include any nudity, sex, or coarse language, but that didn’t stop the right from getting angry at it.

“Big name brands sexually targeting children makes me want to buy all generic brand clothing now,” Greene wrote in response to the video, adding the hashtag #BoycottGroomers, an accusation that LGBTQ+ people are child sex abusers.

Get the Daily Brief

The news you care about, reported on by the people who care about you.

“Well, I guess North Face wanted to get a taste of what conservatives did to Bud Light and Target,” Boebert wrote. “How many times do we have to explain to the woke marketing departments at these disgusting companies that America is not a nation of degenerates?”

But, unlike Bud Light and Target, The North Face isn’t backing down.

“The North Face has always believed the outdoors should be a welcoming, equitable, and safe place for all,” the company said in a statement. “We are honored and grateful to support partners like Pattie Gonia who help make this vision a reality.”

“Creating community and belonging in the outdoors is a core part of our values and is needed now more than ever. We stand with those who support our vision for a more inclusive outdoor industry.”

The North Face turned off comments on their Instagram posts about the Pride Month event but comment sections on other posts are full of anti-LGBTQ+ messages.

In April, the right attacked Bud Light for its brand partnership with transgender influencer Dylan Mulvaney, which involved a short Instagram video as well.

Since then, conservatives posted videos as they dumped out Bud Light beer and shot up cases of Bud Light with semiautomatic rifles. Elected Republicans claimed that Mulvaney was a pedophile (without any evidence at all) and said that the global balance of power would be upset by Mulvaney’s Instagram video. Others said that they were boycotting Bud Light, often switching to other LGBTQ+-friendly brands.

Anheuser-Busch, which owns Bud Light, released tepid statements about how the company “never intended to be part of a discussion that divides people” but did not stand up for Mulvaney or LGBTQ+ people more generally.

Throughout the month, Target has been facing attacks from the right over its Pride Month displays. Conservatives have been filming themselves berating employees, and Target responded by moving the displays to the back of the store at many of their locations.

In a statement, GLAAD praised The North Face.

“The North Face is following hundreds of other businesses that include and stand with LGBTQ people and our allies,” said GLAAD CEO and president Sarah Kate Ellis. “At a time when over 20% of Gen Z is LGBTQ and a supermajority of Americans support LGBTQ people, The North Face’s decision should be a signal to other companies that including LGBTQ people and allies is better for business than siding with a small number of violent extremists who want to keep LGBTQ consumers and employees invisible.”



source https://www.lgbtqnation.com/2023/05/the-north-face-shows-its-support-for-drag-queen-lgbtq-people-after-calls-for-boycott/

Comments

Post a Comment

Popular posts from this blog

Prosecutors decline to charge suspect identified in alleged anti-trans mass shooting

-
Image
Prosecutors in Chicago have failed to charge a suspect identified in photo lineups as the shooter who killed a trans woman and her mother in a home invasion in January . Three other victims were wounded, including two other trans women. The suspect, who remains unidentified because he hasn’t been charged, has two other pending cases in Cook County court, records reveal: a felony residential burglary count and a misdemeanor count of domestic battery. The 19-year-old suspect lives in the same apartment complex as the victims did, on Chicago’s South Side. The police report for the mass shooting details how two people “kicked in the front door and began shooting” at about 1:40 p.m. on January 23. Unique Banks, 20, and her mother Alexsandra Olmo, 43, were killed at the scene. Three other victims were hospitalized in critical condition. One witness told investigators they had seen two males running north from the courtyard building wearing green camouflage. The shooting took place o...
Read more

Census Bureau will start testing new LGBTQ+ questions on its yearly survey

-
Image
The U.S. Census Bureau, after nearly a year of pushing the Biden administration, will begin testing questions pertaining to LGBTQ+ identity on its American Community Survey (ACS). These questions would ask people about their sexual orientation and gender identity. The Bureau put out a Federal Register notice signifying that this is the last chance for the public to give comment on all pending ACS questions, including those pertaining to LGBTQ+ individuals. The deadline given for comment is May 30, with an online form provided for any feedback on these questions. The wording for these questions can be found on the Office of Information and Regulatory Affairs website . After the Bureau’s deadline, it will be submitting the questions to the Office of Management and Budget, where they will await approval for testing in the summer. The ACS asks questions about demographic, socioeconomic, and housing-related topics annually. New questions must undergo a rigorous approval and testing p...
Read more

Conservatives are outraged over fake AI images of Target’s Satanic offerings

-
Image
Conservatives were already upset about Target over its LGBTQ+-inclusive Pride collection. But now they’re angry over fake AI-generated images that show the store selling “Satanic” clothing. The images show kids wearing clothes with inverted pentagrams and goat heads and a store display with a red, goat-headed mannequin. The images were created by Facebook user Dan Reese with the AI program Midjourney, Reuters reported . A Target spokesperson told the publication that it “has never sold” the pictured items, and the items aren’t available on the store’s website. Related Stories Brave gay man yells “Praise Satan” & throws Bible in fire at pastor’s book-burning The husbands kissed as congregants screamed in disgust. “That guy has balls of steel,” one commenter wrote under the video. A Facebook page called Christian Patriots posted the images and wrote , “Look at the faces on these children, I feel in my spirit, they even knew there was something satanic with making t...
Read more